RESEARCH 》 Building my own CDN - choosing a web-hosting to deploy my CDN - Update: 28-July-2016

Yesterday I have done extensive study about which alternative web hosting service provider (or hosting provider) to choose. The TOFFEE Project website is hosted on Inmotion Hosting. And so I am looking for alternate hosting provider to build my first CDN node. My plan is to make multiple sub-domains of my website such as, and point each of this corresponding subdomain(s) to various alternative web hosting servers geographically spread across the world.

Sometimes choosing the same vendor for multiple CDN nodes may result multiple servers existing in the data-center. And this becomes an issue if there is some catastrophic network disaster. In such events not only your whole website may go down, but all its other associated CDN nodes may also fail to work. And this will affect your SEO and the end user experience. Which is why exactly I need to choose alternate hosting providers.

After extensive search I found Inmotionhosting have an option to choose your choice of Data-centre. I was extremely happy to find this option and shocked that when I initially subscribed during The TOFFEE Project website launch, I never much noticed this option. So I quickly confirmed via whoismyip look-up that the TOFFEE Project website is on a US west coast data-centre server. I cross checked the same with Inmotion's customer support team. I have also discussed about my agenda of building my own research private CDN with the Inmotion's technical customer support professional and got few directions how to proceed next with respect to website's sub-domain configuration(s) to deploy the same.

So far I never faced any issues with Inmotion Hosting and so I decided to subscribe (or purchase) a new web-hosting plan exclusively for my first CDN subdomain and choose a data centre situated in East coast. Here is my Inmotion Hosting AMP Customer Account management portal panel:
1 my Inmotionhosting AMP Portal Control Panel

You can choose ADD SERVICES -> HOSTING to get this below page. You can now choose which plan you wish to purchase. In this case I chose Business -> Launch plan.

2 Inmotionhosting AddServices Purchase new Hosting plan Business Launch

Here is the page in which you can see the Data Center option to choose either East or West (i.e US East Coast Inmotion Data Center or West Coast Data Center).
3 Inmotionhosting Purchase new hosting plan select data centre east coast or west coast

As one can understand the East Coast data center will be good at serving content faster to regions like EU, Africa, Middle-east and so on. Whereas the West coast data center will be good at server content to Australia, Japan, Korea, Russia, China, Indonesia and so on. Currently my idea is not to make 1:1 replica disaster recovery contingency sites. But instead build a network to address load-sharing, redundancy, and so on. May be in future I may write scripts to extend these features. But for now, I was part of my content served via West Coast data center server, and part via East coast data center server.

But in case in future if I wish to build another CDN node, then in that case I may choose to purchase a web hosting subscription(s) from Bluehost, Host Gator or some one else. Since at the moment there are only two physical data centers in which Inmotion Hosting is deployed. I may even opt for an European Hosting provider or choose a Web Hosting service provider who got their servers deployed in Europe. These days GoDaddy, Bluehost, Host Gator, etc have good Indian presence and business focused towards Indian customers. In that case building one of the CDN nodes on a server situated in an Indian Data Center is not a bad idea either. A server in India can easily cater users situated in Srilanka, Bangladesh, Singapore, Hong Kong, Korea, Malaysia, China, Middle East, Europe and Africa than a server in US to these regions.

When I do a lookup of existing TOFFEE project website IP (hosted on Inmotionhosting West coast Data center server) and do a traceroute I can see the packets are being routed from:

  1. My ISP Provider ACT Broadband Bangalore India -> VSNL Bangalore India
  2. VSNL Bangalore India -> VSNL Mumbai India (west coast of India connecting Middle-east, Europe, etc) -> Paris
  3. Paris -> (Level 3 Communications, California) -> (where the main website is hosted)
kiran@desktop-i7-5820k:~$ ping
PING ( 56(84) bytes of data.
64 bytes from ( icmp_seq=1 ttl=50 time=258 ms
64 bytes from ( icmp_seq=2 ttl=50 time=260 ms
--- ping statistics ---
2 packets transmitted, 2 received, 0% packet loss, time 1000ms
rtt min/avg/max/mdev = 258.182/259.336/260.490/1.154 ms
kiran@desktop-i7-5820k:~$ traceroute
traceroute to (, 30 hops max, 60 byte packets
 1 (  1.838 ms  2.296 ms  2.823 ms
 2 (  21.223 ms  21.381 ms  21.448 ms
 3 (  21.732 ms  21.881 ms  21.991 ms
 4 (  22.209 ms  22.405 ms  22.534 ms
 5 (  22.759 ms  22.868 ms  23.026 ms
 6 (  23.799 ms  3.957 ms  22.269 ms
 7 (  22.471 ms 
(  22.686 ms (  22.907 ms
 8 (  23.836 ms  27.190 ms  27.294 ms
 9 (  29.271 ms  31.428 ms  34.467 ms
10 (  148.912 ms  149.721 ms 
(  151.971 ms
11 (  153.705 ms  155.361 ms  155.175 ms
12 (  137.402 ms  135.045 ms  134.989 ms
13 (  137.898 ms  138.948 ms  140.065 ms
14  * * *
15 (  275.698 ms  267.710 ms  265.135 ms
16  * * *
17  * * *
18  * * *
19 (  267.329 ms  266.286 ms  265.492 ms

4 Inmotionhosting geolocation of westcoast datacenter server

Now when I do a lookup of some random Inmotionhosting East coast Data center server ( and do a traceroute I can see the packets are being routed from:

  1. My ISP Provider ACT Broadband Bangalore India -> VSNL Bangalore India
  2. VSNL Bangalore India -> VSNL Mumbai India (west coast of India connecting Middle-east, Europe, etc) -> Paris
  3. Paris -> ( Level 3 Communications, New York)
  4. ->
kiran@desktop-i7-5820k:~$ ping
PING ( 56(84) bytes of data.
64 bytes from ( icmp_seq=1 ttl=44 time=212 ms
64 bytes from ( icmp_seq=2 ttl=44 time=212 ms
--- ping statistics ---
2 packets transmitted, 2 received, 0% packet loss, time 1000ms
rtt min/avg/max/mdev = 212.712/212.714/212.716/0.002 ms
kiran@desktop-i7-5820k:~$ traceroute
traceroute to (, 30 hops max, 60 byte packets
 1 (  1.389 ms  1.933 ms  2.492 ms
 2 (  20.449 ms  20.560 ms  30.300 ms
 3 (  20.753 ms  20.934 ms  21.030 ms
 4 (  21.312 ms  21.397 ms  21.556 ms
 5 (  21.825 ms  22.538 ms  22.633 ms
 6 (  22.932 ms  3.653 ms  19.847 ms
 7 (  20.169 ms 
(  20.364 ms (  20.643 ms
 8  * (  22.755 ms  24.048 ms
 9 (  29.003 ms  29.813 ms  31.940 ms
10 (  146.773 ms  148.003 ms  149.098 ms
11 (  151.600 ms  134.586 ms  136.810 ms
12 (  135.878 ms  138.370 ms  138.476 ms
13 (  142.539 ms  142.862 ms  146.890 ms
14  * * *
15 (  223.095 ms  224.963 ms  225.363 ms
16  * * *
17  * * *
18 (  214.186 ms  215.119 ms  212.394 ms

5 Inmotionhosting geolocation of eastcoast datacenter server

With this analysis you can see the difference in the routing hops in-between both Inmotion servers and the associated ping round-trip latencies. In this case the advantage is not that significant, but yet you can notice its a valuable study to decide how you can architect and build your private CDN Network. Assume if you have more users in the Middle East, it makes more sense to host your CDN node in a good European data center or some trusted middle east data center. Make sure the data center you choose (location where it is situated) is immune to any political instability and communal clashes for obvious reasons and maximum up-time!

For now I may soon subscribe a new Inmotion Hosting web-hosting account (and choose West Coast Data Centre during its subscription/purchase) and going to setup my first CDN node. You can follow my previous updates about be same below.

RESEARCH :: Building my own CDN - Minify Script files - Update: 23-July-2016
RESEARCH :: Building my own CDN - Google PageSpeed Insights - Update: 22-July-2016

Here is my live video log of the same:

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